EEG in Neuromarketing The electroencephalogram, which we will now call with its acronym EEG, is a technique widely used in Neuromarketing. It is a non-invasive, convenient and reliable method that can record brain activity. Thanks to the EEG, you can understand how the brain responds to and advertisement, to a packaging, a product, a website...
Facial coding, its evolution over the time The concept that we reveal our true emotions with facial expressions was proposed in 1872 by the famous evolutionist Charles Darwin in his work: The Expression of the Emotions in Man and Animals. Darwin believed that mammals revealed their emotions with their faces. However, the subject was not...
NEUROMARKETING ACADEMY, EMOTIONS AT THE HEART OF YOUR BUSINESS As announced, the digital event of the Neuromarketing Academy will be held on 3, 4 and 5 May and will offer entrepreneurs, professionals, marketers and business managers the opportunity to participate at a full immersion in the world of neuromarketing, in order to find solutions to...
When mirror neurons meet marketing, Neuromarketing is born In this article we want to examine in greater depth a topic which we have already mentioned in the last blog. We’re going to get a closer look at mirror neurons and try to understand how these work and how they are applied in neuromarketing. Let’s start...
SMALL DATA IDENTIFIES THE REAL NEEDS OF YOUR CUSTOMERS Over the past decade, Big data analysis has played a central role in the corporate strategy of many brands. This is because Big data is able to provide a huge amount of impersonal information that predicts future consumer orientations. However, the advent of the pandemic and...
When neuromarketing meets writing, neurocopywriting is born In the previous articles we have seen how neuromarketing is able to predict (not manipulate) the purchase choices of a consumer through well-defined techniques and devices. Today we are dealing with neurocopywriting, one of the new frontiers opened by neuroscience. The term “neurocopywriting” is recent and has been...
What does eye tracking do? Many of you have asked me what exactly eye tracking is and how it is applied to Neuromarketing. Let’s start with a definition. Eye tracking is also known as eye monitoring. In practice, it allows to detect the aspects on which the attention of a person is focused. In other...
Did you ever buy a product just because it was visually irresistible? The answer is definitely yes. The reason is that in addition to quality, also the eye wants its part. And that’s why, if you know how to use it, packaging can become a key element to increase the sales of your products. An...
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...
