Did you ever buy a product just because it was visually irresistible? The answer is definitely yes. The reason is that in addition to quality, also the eye wants its part. And that’s why, if you know how to use it, packaging can become a key element to increase the sales of your products. An...
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...
A certificate of enormous and absolute professional value has arrived for Marco Baldocchi, Tuscan entrepreneur and esteemed expert in digital communication and marketing, selected among the ten leading speakers of the “Neuromarketing Series 2021”, as a result of his in-depth studies in the field and the innovative consulting of his communication agencies (On Web, based...
Today I found in my messenger chat some fun words by a saxophinist that… convinced me to subscribe to his Youtube channel! Something that actually doesn’t happen everyday! Every day a person on Facebook wakes up and knows already that will receive the request to like some friend’s pages: the painter, the singer, the entrepeneur,...
The Cocktail party effect happens in situations where there’s so much noise that you can only hear your partner, but when unexpectedly you hear someone saying your name you start to actually hear what the unknown person is speaking about. In this article we want to study this social psychology theory and its connection with...
What do the slogans of Nike, of the election campaign of Obama and Uncle Sam have in common? The answer is that they use emotional marketing. Let’s find out how. The slogans used in their campaigns are imprinted in our memory because they use a very strong emotional lever, who doesn’t associate the 3 to...
FIND OUT HOW WE VIRALIZED ON INSTAGRAM AND FACEBOOK PIERO, THE OWNER OF PIERO’S GROCERY STORE AND TASTINGS, IN THE SMALL TOWN OF CASIER, A FEW KILOMETERS FROM TREVISO AND… WHY WE COULD GET THE SAME RESULTS WITH YOUR SMALL OR BIG BUSINESS. Marco Baldocchi, an internationally recognized expert in neuromarketing, with his team of...
