SMALL DATA IDENTIFIES THE REAL NEEDS OF YOUR CUSTOMERS Over the past decade, Big data analysis has played a central role in the corporate strategy of many brands. This is because Big data is able to provide a huge amount of impersonal information that predicts future consumer orientations. However, the advent of the pandemic and...
When neuromarketing meets writing, neurocopywriting is born In the previous articles we have seen how neuromarketing is able to predict (not manipulate) the purchase choices of a consumer through well-defined techniques and devices. Today we are dealing with neurocopywriting, one of the new frontiers opened by neuroscience. The term “neurocopywriting” is recent and has been...
What does eye tracking do? Many of you have asked me what exactly eye tracking is and how it is applied to Neuromarketing. Let’s start with a definition. Eye tracking is also known as eye monitoring. In practice, it allows to detect the aspects on which the attention of a person is focused. In other...